Module 1: Start with Your Why
So, what’s your “why”? That’s a pretty common question in business–but it’s also critical when it comes to storytelling. Just like a can’t-put-it-down novel, the protagonist’s “why” is the driving force behind every move she makes. Your “why” is what makes you go to work every single day. Learn how to incorporate that into your marketing and storytelling, and you’ll create an instant bond with your ideal clients!
In module 1, we’ll cover:
The importance of story–especially your own!
How to discover your true Why—and why it’s fundamental to figuring out your client’s journey and what their next steps ought to be.
Why your stories need to be relatable—and how to dig right into your client’s pain points and emotional needs.
21 questions to help you dig deep—and identify key moments in your life with absolute honesty
Why meaningful research can help you define your own “why” moments and values—and create an instant bond with your ideal clients
Module 2: Uncover the Real Story
Want to create real connections? Your viewer, listener or reader needs to really “see” themselves in your story. But how do you create a relatable story they’ll actually read all the way through? You don’t have to share everything, but you do need to share the struggles and triumphs that will resonate with your ideal client. Module 2 is all about crafting a story that will hook your reader from the very first sentence and keep her scrolling right through to the end.
In module 2, we’ll cover:
A proven structure and framework to help you craft effective stories—and catch your ideal client’s attention
Why you need to find the conflict for your story’s hero to fight against—and the real problem and emotional need that’s central to the story
How releasing your old stories instils trust—and gives you the confidence to help others release theirs
Where to start your story—and how it impacts curiosity in the reader
How to fully engage your audience’s senses—and pick the just-perfect level of detail for your stories
5 ways you can capture your authenticity in your story—in a way that feels most natural to you