What Do You Want Them to Do Next – Crafting a Compelling CTA
You’ve written a blog post and you’re ready to hit publish. You just know your readers will love it. Before you actually hit that publish button, take a minute and think about what you want your readers to do when they’re done reading your post That’s where the CTA buttons of links come in.
What do you want them to do next? You have quite a few options here. Maybe you want them to leave you a comment. Or maybe you want them to share your post on Facebook or Twitter. Maybe you want them to read another post of yours. Or maybe you want them to sign up for your email list. Maybe you want them to buy something (either your own product or something you’re an affiliate for). This is not an all-inclusive list, but we have the big actions covered.
The one thing you don’t want to do is leave them hanging at the end. Not only is it not beneficial to you if all they do is “x” out of your blog, you’re also doing your readers a disservice if you leave them hanging. You’re taking them on a journey with your post, now tell them what they should do next. It’s part of your job as a blogger.
It’s called a Call to Action (CTA) and usually comes toward the end of your blog post. It should be clear and convincing. Sometimes you want to push hard and get a little aggressive, but most of the time, keep it easy and casual. Let’s run through a few CTA examples.
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What are your favorite ways to end your blog posts? Do you use a particular call to action? Leave me a comment below and let’s talk.
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There’s a lot more to do about crafting a strong call to action. Take a look at this guide to learn more.
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Calls to action aren’t hard to write and they give your readers clear directions on what to do next. Before you hit publish on your next blog post, make sure you have a clear CTA at the end.
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